Inhaler share the video for their latest single ‘If You’re Gonna Break My Heart,’ taken from their new album “Cuts & Bruises.”
The track is the third single to be unveiled from the new record following ‘Love Will Get You There’ and last summer’s ecstatic anthem ‘These Are The Days’.
The video leverages AI image-to-image generation to create a unique visual following image-generated scenes by the artificial intelligence program and service, Midjourney, after suggestions from fans for scenarios on the band’s Discord.
Directed by Hugh Mulhern, the video takes influence from the Spaghetti Western genre while implementing AI technology to mash the images together.
“Whilst on tour in America last year we were listening to a lot of music by some of the great American writers such as Bob Dylan, The Band, Bruce Springsteen etc.
Listening to these artists while travelling on big open highways resonated with us and helped shape this song into making us sound more like a live band than we had before.”
Inhaler.
Next on their to-do list will see Inhaler support Harry Styles at Slane Castle and perform at festivals such TRNSMT and Reading & Leeds festival.
Inhaler share the video for their latest single ‘If You’re Gonna Break My Heart,’ taken from their new album “Cuts & Bruises.”
The track is the third single to be unveiled from the new record following ‘Love Will Get You There’ and last summer’s ecstatic anthem ‘These Are The Days’.
The video leverages AI image-to-image generation to create a unique visual following image-generated scenes by the artificial intelligence program and service, Midjourney, after suggestions from fans for scenarios on the band’s Discord.
Directed by Hugh Mulhern, the video takes influence from the Spaghetti Western genre while implementing AI technology to mash the images together.
Next on their to-do list will see Inhaler support Harry Styles at Slane Castle and perform at festivals such TRNSMT and Reading & Leeds festival.
New album “Cuts & Bruises” is out now.
Share this: