Mullingar indie four-piece, The Academic have have a whirlwind few months behind them with the future already looking quite bright before they have even released an album. Now, the band can add “viral success” to their list of accomplishments with the charting of a “first-of-its-kind” Facebook Live performance of latest single ‘Bear Claws’.
The video sees the band using a time lag from Facebook’s live video function, where the band use mutiple streams through one video to arrange their latest single with different sections recorded in each stream, creating a tunnel loop of each section and instrument to fit verse and chorus.
So far, it has racked up almost 1,250,000 views on YouTube and 16,000 on Facebook.
“we thought it’d be cool to turn that lag into a video and audio sampler”
Frontman Craig Fitzgerald says, “by ‘hacking’ Facebook Live we really tried to push our live performance to a different type of level. Everything had to be timed perfectly. From the musical loops to the choreography. ” We noticed a delay in Facebook live from the moment you go live, to the moment it actually shows up on people’s walls. This inspired us and we thought it’d be cool to turn that lag into a video and audio sampler.”
The band are currently on tour with Judah & the Lion in the US before returning to headline Vicar Street, Dublin on 4 November and a tour with The Kooks across UK and Europe.