Robert Loud embarked on a solo career last year, while also manning duties over at indie-rock outfit, Fictionist,
‘Cruel World’ is his second single, which marks a departure from the work carried out with Ficitonist. It is electronica with a catchy beat, smooth analogue synth and drum samples complete this track.
The video is a montage of floating desktops from a Windows 98 era, most of which have wings and are an ode to the iconic computers of the past.
His first EP will be released in early 2017 via Harbour Records.