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Tomorrow, 5 March, one of Ireland’s most explosive live bands, The Scratch, takes the Whelan’s stage for a sold-out show celebrating the launch of Jameson Music.

This new platform has a core objective of breaking down the barriers between fans and music with intimate gigs such as this one. With The Scratch leading the charge for the first instalment, the band will preview new tracks at Dublin’s iconic venue ahead of their third album “Pull Like A Dog,” which is out next week. The multi-genre lineup features Brooki’s alt-rock/folk-grunge edge, Delivery Service’s ’90s alternative grit, and Spooklet closing with a high-energy DJ set.

Jameson Music is set to offer further opportunities to get closer to the latest Irish acts in the coming months, with stripped-back performances to immersive in-venue experiences, aiming to deliver something different and unique.

“Bringing The Scratch to Whelan’s is such an exciting moment for us. Jameson Music is about more than just a gig; it’s about creating a space where fans can really feel the music, interact with the artist and be part of something truly special.”

Seán Noonan, Marketing Manager of Jameson.

This sold-out gig is the first in a series of Jameson Music events this year, with an announcement of the next show coming on Monday.