CAPTION
Embargoed until 00:01 Monday 8th September
Issued on behalf of Harp
‘MAKE HAY WHILE THE SUN SHINES’
‘LOOK ON THE HARP SIDE’ CAMPAIGN REACHES NEW HEIGHTS WITH CREATION OF NORTHERN IRELAND’S FIRST BARLEY ART INSTALLATION – A PAIR OF TOWERING WINGS
Belfast, 08 September: Northern Ireland’s skyline took on a different shape today as iconic landmark, Scrabo Tower, was joined by another structure that soared high on the Ards Peninsula – a nine meter high pair of wings made from barley.
The barley art was commissioned by local lager brand Harp® as part of its ‘Look on the Harp Side’ campaign which champions Northern Ireland’s optimistic way of seeing things.
Belfast based bespoke artist and designer, Gareth Martin, handcrafted the wing structure in five days using 250 bales of barley, 440 meters of twine and 400 wooden stakes. He said: “The design was inspired by the high quality barley ingredients and craftsmanship that goes in to the brewing of Harp and the formation of the wings are, of course, are a nod to the brand evangelist, the Harp Angel.”
“Making hay while the sun shines – or in Northern Ireland while the rain pours down – sums up Harp’s values and reflects the Northern Ireland viewpoint on life”, said Harp Brand Manager, Lisa Ronayne. “So we see the barley art as a fitting tribute to the upbeat viewpoint that people in Northern Ireland are known for.”
The art installation also helps launch a series of exciting competitions from the popular lager where consumers will get the chance to win a free pint or experience a heli ride with friends. For more information on chances to win visit facebook.com/harp.
DRINK RESPONSIBLY. Visit drinkaware.co.uk for the facts. The HARP word and associated logos are trademarks. © Diageo Ireland 2014.
For media enquiries of more information contact Hannah Irwin or Danielle Scullion at Smarts Communicate:
Hannah Irwin
E: hannah.irwin@smartscommunicate.com
T: +44(0) 28 9039 5531
M: +44 (0)77 3183 9850
Danielle Scullion
E: danielle.scullion@smartscommunicate.com
T: +44 (0)28 9039 5500
M: +44(0)77 4620 3239
NOTES TO EDITOR
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
RobMoro 
CAPTION
Embargoed until 00:01 Monday 8th September
Issued on behalf of Harp
‘MAKE HAY WHILE THE SUN SHINES’
‘LOOK ON THE HARP SIDE’ CAMPAIGN REACHES NEW HEIGHTS WITH CREATION OF NORTHERN IRELAND’S FIRST BARLEY ART INSTALLATION – A PAIR OF TOWERING WINGS
Belfast, 08 September: Northern Ireland’s skyline took on a different shape today as iconic landmark, Scrabo Tower, was joined by another structure that soared high on the Ards Peninsula – a nine meter high pair of wings made from barley.
The barley art was commissioned by local lager brand Harp® as part of its ‘Look on the Harp Side’ campaign which champions Northern Ireland’s optimistic way of seeing things.
Belfast based bespoke artist and designer, Gareth Martin, handcrafted the wing structure in five days using 250 bales of barley, 440 meters of twine and 400 wooden stakes. He said: “The design was inspired by the high quality barley ingredients and craftsmanship that goes in to the brewing of Harp and the formation of the wings are, of course, are a nod to the brand evangelist, the Harp Angel.”
“Making hay while the sun shines – or in Northern Ireland while the rain pours down – sums up Harp’s values and reflects the Northern Ireland viewpoint on life”, said Harp Brand Manager, Lisa Ronayne. “So we see the barley art as a fitting tribute to the upbeat viewpoint that people in Northern Ireland are known for.”
The art installation also helps launch a series of exciting competitions from the popular lager where consumers will get the chance to win a free pint or experience a heli ride with friends. For more information on chances to win visit facebook.com/harp.
DRINK RESPONSIBLY. Visit drinkaware.co.uk for the facts. The HARP word and associated logos are trademarks. © Diageo Ireland 2014.
For media enquiries of more information contact Hannah Irwin or Danielle Scullion at Smarts Communicate:
Hannah Irwin
E: hannah.irwin@smartscommunicate.com
T: +44(0) 28 9039 5531
M: +44 (0)77 3183 9850
Danielle Scullion
E: danielle.scullion@smartscommunicate.com
T: +44 (0)28 9039 5500
M: +44(0)77 4620 3239
NOTES TO EDITOR
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, JεB, Buchanan’s, Windsor and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in more than 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at http://www.diageo.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
Share this: