Deezer one of many streaming sites in the Irish market at the moment.
On Friday 11 July, the official Irish Top 100 singles chart, compiled by GfK Chart-Track, included audio streams of music towards official chart rankings alongside single purchases and downloads.
This marks the first time songs played on streaming services counted towards the chart rankings.
This new development, supported by the Irish Recorded Music Industry, follows a huge increase in streaming services. According to GfK Chart-Track, latest figures show that growth in streaming has trebled between July 2013 and July 2014, showcasing how streaming has become increasingly important to the music industry.
GfK Chart-Track is drawing down streams from Spotify, Deezer, Xbox and Qobuz to form the Irish chart with discussions currently in place for Google, Sony Unlimited and Rdio to join the panel. The Top 50 most streamed tracks in Ireland have been generating an average of approx. 1.4 million streams per week across all platforms and GfK Chart-Track says each track must be played for 30 seconds before counting as one stream, with 100 streams being the equivalent of one sale.
Commenting on the new chart era, IRMA’s Chairman, Willie Kavanagh said:
“Streaming is still in its relative infancy, but we’re seeing people embrace it at a rapid pace. It’s an exciting time to be part of such a transformative industry. These new charts will be able to reflect a deeper insight to what the Irish public is listening to and in turn, providing interesting research for the music industry.
Spotify are the biggest streaming partner in the Irish market at the moment. But there are new entrants coming to market within the next 12 months, as well as, current operators such as Deezer investing in their individual efforts.
On Friday 11 July, the official Irish Top 100 singles chart, compiled by GfK Chart-Track, included audio streams of music towards official chart rankings alongside single purchases and downloads.
This marks the first time songs played on streaming services counted towards the chart rankings.
This new development, supported by the Irish Recorded Music Industry, follows a huge increase in streaming services. According to GfK Chart-Track, latest figures show that growth in streaming has trebled between July 2013 and July 2014, showcasing how streaming has become increasingly important to the music industry.
GfK Chart-Track is drawing down streams from Spotify, Deezer, Xbox and Qobuz to form the Irish chart with discussions currently in place for Google, Sony Unlimited and Rdio to join the panel. The Top 50 most streamed tracks in Ireland have been generating an average of approx. 1.4 million streams per week across all platforms and GfK Chart-Track says each track must be played for 30 seconds before counting as one stream, with 100 streams being the equivalent of one sale.
Commenting on the new chart era, IRMA’s Chairman, Willie Kavanagh said:
Spotify are the biggest streaming partner in the Irish market at the moment. But there are new entrants coming to market within the next 12 months, as well as, current operators such as Deezer investing in their individual efforts.
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