JAMES have released a new animated video for single “Moving On”. Read the story behind the new JAMES video for the single “Moving On”, created by BAFTA winning animator and director Ainslie Henderson:
Ainslie Henderson is a writer/director/animator/who in, 2012 was awarded a BAFTA for his co-writing of ‘The making of Longbird’ with director Will Anderson. This is what he said about making the video:
“My connection with James is a long and evolving one. The first time I heard their music was sitting at a friend’s house, aged 18, stoned and confused. ‘Sometimes’ was playing, I remember feeling something that until then I didn’t know pop music could make you feel. I thought crying was only for when you feel loss or sadness. Pop music, but woven with something sincere and yearning, passionate and beautiful. It was 1997, Britpop was happening and I’d just started my first band, I was falling in love with music and trying to figure out who I was and what I wanted my life to be. I was emboldened by the Gallagher swagger, excited and inspired by Blur and Pulp, but James’s music spoke to me like no other band of that era. James didn’t seem to really belong to that era, they orbited it, danced around it, but they were their own branch, growing off in their own direction. It’s telling for me that as Britpop died away and my love for those bands faded into nostalgia, I remain as curious for the next James record as I ever was.
It’s now the day after I finished the film and I’m exhausted, bleary eyed and looking forward to joining in with the spring that I hear is happening outside. I’m so grateful Michael Hughes, the other animator who I gave all the difficult shots to. Thank you for your skill and patience in tolerating my terrible perfectionism. Most importantly, I feel delighted with what we’ve achieved, I think we’ve made something kind of special. I feel so honoured to have been able to contribute something, in my own small way to this magical thing that is James.
Links: https://vimeo.com/ainslie
www.ainsliehenderson.com
https://twitter.com/ainslie7
Tim Booth, lead singer of JAMES: “I’ve know Ainslie for years after channel hopping took me to an episode of ‘Fame Academy “. I watched in shock as he worked with Mark and Saul in the “Fame Academy” mansion. I hate those shows but this boy had something. Luckily for him, what he had was untameable, he wilfully didn’t fit the mould, was too original and spontaneous; he didn’t win.
I remember standing in a back garden in Highbury, mobile burning my ear, as I told him in detail of my Mother’s death and that of my friend Gabrielle – the twin inspirations for “Moving On”.
My Mother’s death was clearly a birth of some kind and that description caught Ainslie’s imagination. Two days later, with perfect timing, his video script came through on my email, as I was having a meeting with our manager Peter, trying to persuade him that we should pay the extra needed to work with Ainslie.
I tried reading it to Peter but couldn’t complete it due to tears. Peter read it and welled up. That Ainslie found such a perfect medium to fit our song blows us away. He delivered on the promise of his script and then some. This is the first video we have made that we consider to be a work of art. God bless your perfectionism Ainslie and thank you and Michael for working with such care, artistry and heart”.
Single “Moving On” features the album “La Petite Mort”, due to be released of June, 2 on BMG / Cooking Vinyl.
RobMoro 
JAMES have released a new animated video for single “Moving On”. Read the story behind the new JAMES video for the single “Moving On”, created by BAFTA winning animator and director Ainslie Henderson:
Ainslie Henderson is a writer/director/animator/who in, 2012 was awarded a BAFTA for his co-writing of ‘The making of Longbird’ with director Will Anderson. This is what he said about making the video:
“My connection with James is a long and evolving one. The first time I heard their music was sitting at a friend’s house, aged 18, stoned and confused. ‘Sometimes’ was playing, I remember feeling something that until then I didn’t know pop music could make you feel. I thought crying was only for when you feel loss or sadness. Pop music, but woven with something sincere and yearning, passionate and beautiful. It was 1997, Britpop was happening and I’d just started my first band, I was falling in love with music and trying to figure out who I was and what I wanted my life to be. I was emboldened by the Gallagher swagger, excited and inspired by Blur and Pulp, but James’s music spoke to me like no other band of that era. James didn’t seem to really belong to that era, they orbited it, danced around it, but they were their own branch, growing off in their own direction. It’s telling for me that as Britpop died away and my love for those bands faded into nostalgia, I remain as curious for the next James record as I ever was.
It’s now the day after I finished the film and I’m exhausted, bleary eyed and looking forward to joining in with the spring that I hear is happening outside. I’m so grateful Michael Hughes, the other animator who I gave all the difficult shots to. Thank you for your skill and patience in tolerating my terrible perfectionism. Most importantly, I feel delighted with what we’ve achieved, I think we’ve made something kind of special. I feel so honoured to have been able to contribute something, in my own small way to this magical thing that is James.
Links: https://vimeo.com/ainslie
www.ainsliehenderson.com
https://twitter.com/ainslie7
Tim Booth, lead singer of JAMES: “I’ve know Ainslie for years after channel hopping took me to an episode of ‘Fame Academy “. I watched in shock as he worked with Mark and Saul in the “Fame Academy” mansion. I hate those shows but this boy had something. Luckily for him, what he had was untameable, he wilfully didn’t fit the mould, was too original and spontaneous; he didn’t win.
I remember standing in a back garden in Highbury, mobile burning my ear, as I told him in detail of my Mother’s death and that of my friend Gabrielle – the twin inspirations for “Moving On”.
My Mother’s death was clearly a birth of some kind and that description caught Ainslie’s imagination. Two days later, with perfect timing, his video script came through on my email, as I was having a meeting with our manager Peter, trying to persuade him that we should pay the extra needed to work with Ainslie.
I tried reading it to Peter but couldn’t complete it due to tears. Peter read it and welled up. That Ainslie found such a perfect medium to fit our song blows us away. He delivered on the promise of his script and then some. This is the first video we have made that we consider to be a work of art. God bless your perfectionism Ainslie and thank you and Michael for working with such care, artistry and heart”.
Single “Moving On” features the album “La Petite Mort”, due to be released of June, 2 on BMG / Cooking Vinyl.
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